Unlock advanced data management power
Tap into the Klaviyo Data Platform’s next-level capabilities for brands with complex data and analytics needs.
Make customer data management a competitive advantage
Take control of your data
It’s your data. Unify, clean, transform, and enrich it however you need—no tech genius required.
Tailor your data to your needs
Define custom properties and manipulate as needed to format metadata for personalised experiences.
Bridge your tech stack
From data warehouses to third-party tools, your data works harder for you everywhere you need it.
Clean, reliable data without the hassle
Say goodbye to messy, inconsistent data. Klaviyo Data Platform’s advanced features unlock powerful ways to manipulate and normalise data, ensuring it’s primed for segmentation, personalisation, and analysis.
- Transform data, no coding required: Reformat, standardise, and clean your data for consistency and accuracy in minutes.
- Hosted code functions: Execute serverless functions in response to events captured in Klaviyo to transform data, update properties, or forward it to any webhook endpoint.
Your data, connected everywhere it needs to be
Enhance your entire tech stack by ensuring data is accessible, up to date, and adding value.
- Data warehouse sync: Connect to Amazon Redshift, Amazon S3, Google BigQuery, Microsoft Azure, or Snowflake—making profile and event data available to business intelligence, data science, and other teams for deeper insights and analysis.
- Webhooks: Automate triggers for sending Klaviyo data to third-party tools and services: think direct mail, gifting, and others.
- Group membership API: Enable dev teams to personalize website and in-app content using customer data.
Nextbase personalised web content with Klaviyo. Conversion jumped 122%.
Quicker insights. Quicker action.
Uncover deep insights and take action in Klaviyo Marketing and Klaviyo Service, and beyond in third-party tools. Reach customers at key points in their journeys to increase retention and drive revenue.
- RFM analysis (recency, frequency, monetary value): Model future customer behaviour and create smarter segments by scoring and grouping customers by their purchase behaviour.
- Funnel analysis: Pinpoint areas of optimisation by easily visualising customer journeys and filtering by audiences.
- Product analysis: Promote the right products at the right time through purchase pattern insights for each product in your catalog.
- Audience performance: Identify top segments faster and compare audiences at scale, so you can determine where to focus and understand negative trends.
- Custom CLV (customer lifetime value): Customise your prediction window to match your purchase cycle and enhance how you forecast customer lifetime value.
Klaviyo Data Platform meets you where you are—and takes you where you’re going
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Already included with Klaviyo |
Unlocked with Advanced KDP | |
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Connect data from 350+ integrations | ||
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Unified, lifetime profiles | ||
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Predictive analytics |
Including custom CLV prediction | |
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Real-time segmentation |
Including RFM segments | |
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Catalog insights for cross-sell | ||
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Data export to third-party destinations | ||
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No-code data transformations | ||
CDP and customer data management resources
8 CDP use cases for driving loyalty through marketing
Ways to sharpen segmentation, achieve a 360-degree customer view, optimize engagement, find upsell opportunities, and more.
Getting started with Klaviyo Data Platform
How to use Klaviyo for advanced data management, predictive modeling, and seamless integration with other systems.
Klaviyo Data Platform orientation
Comprehensive course for mastering customer data management in a way that aligns with your business needs.
Advanced KDP FAQ
All Klaviyo users have access to the standard features of the Klaviyo Data Platform (like profiles, segments, predictive analytics, integrations, and data storage). You can unlock additional functionality as detailed above by upgrading to the Advanced KDP.