Klaviyo platform features

Marketing automation tools and features

Klaviyo packs a ton of features into one intelligent platform—all included with any email or SMS plan.

Explore how businesses of all sizes are using them to grow LTV, retention, and revenue.

Graphics depicting the logic of an email marketing automation flow using Klaviyo

Keep customers engaged

Highly-engaged customers are the key to lasting relationships and repeat business. Klaviyo helps you stay top of mind, from ad-hoc campaigns to automatically triggered flows.

Automated flows

Trigger any mix of email, SMS, and push for welcomes, browse/cart abandons, cross-sells, win-backs, in-stock and price-drop alerts, etc.

Campaigns

Send one-time announcements—product launches, promos, newsletters, and more—targeted to the right people.

Templates

Speed up creation with a library that’s filterable by type (deals, reminders, confirmations, etc.), seasonal holiday/event, and layout.

Web forms

Grow lists and collect more data with targeted, mobile-friendly pop-up, fly-out, and embedded forms.

Do more with your data

Data is the fuel that drives effective marketing strategies. With Klaviyo, you can unlock the full potential of your data to drive meaningful, personalised experiences at scale.

Integrations and APIs

Unify and use your tech stack data, like payments, cart/order management, support tickets, subscriptions, shipping, surveys, referrals, and reviews.

Profiles

Know your customers fully—who they are, where they’re clicking and buying, and what they’re predicted to do next.

Segmentation

Target people using as many conditions (and as much data) as you like, such as location, promo usage, view/purchase history, email/SMS/push engagement, and data from integrations.

Data science

Segment and automate messages using predicted order date, LTV, churn risk, and more. Run A/B tests to optimise your performance.