73%
of consumers have bought as a result of a brand’s text
Klaviyo SMS
Smarter SMS marketing powered by all your customer data
Join the over 19,000 brands who get even more out of SMS with the Klaviyo unified platform.
Build stronger one-to-one relationships
1 in 3
consumers prefer texts over emails from their favourite brands
5.5x
SMS marketing gets 5.5x the click rate of email
9.88%
click rate for Klaviyo SMS
Transform first-time shoppers into lifelong loyalists
Klaviyo text message marketing includes features to help you build and strengthen valuable relationships with customers.
SMS subscribe links
Collect new SMS sign-ups using email CTAs, social media links, and QR codes.
Dynamic text blocks
Create a single SMS sign-up form that automatically optimises for mobile visitors.
Custom keywords
Grow your SMS marketing list using branded phrases subscribers can use for text-to-join or to communicate directly with your brand.
Two-way conversations
Respond to individual customers in real time through Klaviyo or Gorgias/Zendesk integrations.
Audience segmentation
Create targeted campaigns or segment flows by SMS consent.
Pre-built automations
Customise 20+ pre-built SMS automated flows to fit your brand needs.
MMS image and GIF support
Add high-quality images to your text messages campaigns and dynamic product images in flows.
DELIVERABILITY AND COMPLIANCE
Grow your list with confidence
Klaviyo has built-in deliverability and compliance features that help ensure your messages only get sent to customers who have opted in.
- Show up as your brand, not a random number with built-in contact cards and custom branded links.
- Quickly add pre-built disclosure language and terms of service to any form.
- Only send texts during local recipient business hours with SMS quiet hours.
- Identify deliverability issues and quickly make adjustments with SMS failed reasons.
- Automatically check for SMS consent prior to sending your texts—and skip any non-consent profiles.
13,000+ brands use Klaviyo SMS to grow
300x Klaviyo ROI with precise segmentation
“It’s like having an extra person in the team with how powerful and easy to use Klaviyo is.”
Adam Linforth, Founder and CEO, Budgy Smuggler
51% SMS campaign revenue growth with Klaviyo
FRANKIE4 saw a 45% increase in SMS campaign conversion with Klaviyo.
Threadheads grows annual revenue by 6,400% with Klaviyo
“Since using Klaviyo, we’ve grown from a low 6-figure to an established 8-figure brand in under 3 years.”
Ace Reunis, Co-founder and director of Threadheads
Your marketing channels consolidated in one platform
With SMS, email, mobile push, and reviews all together, you can reduce spend and increase your ROI—while reaching customers on their preferred channels.
- Drive more list growth with a single platform to manage and optimise your sign-up forms and marketing experiences.
- Make smarter business decisions based on accurate, comprehensive profiles and real-time data.
- Improve conversion rates with intelligent testing and predictive analytics.
If you’re a current Klaviyo email customer, it’s easy to add SMS directly in the platform.
Explore the rest of the platform
Email
Use pre-built email automations to move customers through the funnel.
Mobile Push
Drive engagement with targeted mobile app notifications.
Reviews
Add automated review requests to email and SMS flows.
Build flows for every touchpoint, moving customers through the funnel.
Learn how your KPIs stack up to peers. Get step-by-step guidance to improve.
Track email KPIs, predict customer behavior, and get actionable insights.
Promote sales events, announce new products, send newsletters, and more.
Tailor 100+ essential templates to your brand’s needs with ease.
Drive more revenue with hyper-relevant campaigns powered by real-time data.
Capture more data, target specific audiences, add coupons, and more.
Additional SMS marketing resources
SMS marketing benchmarks
Discover what ROI is being made by SMS marketing in different industries
Kickstart your SMS marketing program in 6 steps
Launching your SMS marketing program doesn’t need to be intimidating.
Getting started with Klaviyo SMS
Discover how to create your first Klaviyo SMS campaign in our Help Centre
Frequently asked questions about SMS marketing
SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message.