Klaviyo SMS

Smarter SMS marketing powered by all your customer data

Join the over 19,000 brands who get even more out of SMS with the Klaviyo unified platform.

Sign upGet a demo

Build stronger one-to-one relationships

73%
of consumers have bought as a result of a brand’s text
1 in 3
consumers prefer texts over emails from their favourite brands
5.5x
SMS marketing gets 5.5x the click rate of email
9.88%
click rate for Klaviyo SMS

Transform first-time shoppers into lifelong loyalists

Klaviyo text message marketing includes features to help you build and strengthen valuable relationships with customers.

SMS subscribe links

Collect new SMS sign-ups using email CTAs, social media links, and QR codes.

Dynamic text blocks

Create a single SMS sign-up form that automatically optimises for mobile visitors.

Custom keywords

Grow your SMS marketing list using branded phrases subscribers can use for text-to-join or to communicate directly with your brand.

Two-way conversations

Respond to individual customers in real time through Klaviyo or Gorgias/Zendesk integrations.

Audience segmentation

Create targeted campaigns or segment flows by SMS consent.

Pre-built automations

Customise 20+ pre-built SMS automated flows to fit your brand needs.

MMS image and GIF support

Add high-quality images to your text messages campaigns and dynamic product images in flows.

DELIVERABILITY AND COMPLIANCE

Grow your list with confidence

Klaviyo has built-in deliverability and compliance features that help ensure your messages only get sent to customers who have opted in.

  • Show up as your brand, not a random number with built-in contact cards and custom branded links.
  • Quickly add pre-built disclosure language and terms of service to any form.
  • Only send texts during local recipient business hours with SMS quiet hours.
  • Identify deliverability issues and quickly make adjustments with SMS failed reasons.
  • Automatically check for SMS consent prior to sending your texts—and skip any non-consent profiles.
Explore built-in SMS compliance
Brand image depicting the compliance of Klaviyo SMS marketing - and a SMS triggered sign up form which terms and CTA button

13,000+ brands use Klaviyo SMS to grow

300x Klaviyo ROI with precise segmentation

“It’s like having an extra person in the team with how powerful and easy to use Klaviyo is.”

Adam Linforth, Founder and CEO, Budgy Smuggler

Budgy Smuggler's story

51% SMS campaign revenue growth with Klaviyo

FRANKIE4 saw a 45% increase in SMS campaign conversion with Klaviyo.

FRANKIE4's story

Threadheads grows annual revenue by 6,400% with Klaviyo

“Since using Klaviyo, we’ve grown from a low 6-figure to an established 8-figure brand in under 3 years.”

Ace Reunis, Co-founder and director of Threadheads

Threadhead's story

Your marketing channels consolidated in one platform

With SMS, email, mobile push, and reviews all together, you can reduce spend and increase your ROI—while reaching customers on their preferred channels.

  • Drive more list growth with a single platform to manage and optimise your sign-up forms and marketing experiences.
  • Make smarter business decisions based on accurate, comprehensive profiles and real-time data.
  • Improve conversion rates with intelligent testing and predictive analytics.

If you’re a current Klaviyo email customer, it’s easy to add SMS directly in the platform.

Brand image depicting SMS marketing automation
Explore the rest of the platform
Email
Use pre-built email automations to move customers through the funnel.
Mobile Push
Drive engagement with targeted mobile app notifications.
Reviews
Add automated review requests to email and SMS flows.

  • Build flows for every touchpoint, moving customers through the funnel.

  • Learn how your KPIs stack up to peers. Get step-by-step guidance to improve.

  • Track email KPIs, predict customer behaviour, and get actionable insights.

  • Promote sales events, announce new products, send newsletters, and more.

  • Tailor 100+ essential templates to your brand’s needs with ease.

  • Drive more revenue with hyper-relevant campaigns powered by real-time data.

  • Capture more data, target specific audiences, add coupons, and more.

Additional SMS marketing resources

Getting started with Klaviyo SMS

Discover how to create your first Klaviyo SMS campaign in our Help Centre

Create an SMS campaign

Frequently asked questions about SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message.