Email marketing

Tactical email strategies and examples for ecommerce

Upgrade your automation with better-than-basic email marketing that fosters long-term relationships with customers and translates to ecommerce revenue growth.

Email marketing articles

Email marketing
3 Nov 2023
Make your post-purchase emails count

Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.

Profile photo of author Alexandra McPeak
Email marketing
3 Oct 2023
The top 10 email marketing automations

In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire

Profile photo of author Tracey Wallace
Tracey Wallace
20min read
Email marketing
19 Sept 2023
How to use (and automate) abandoned cart emails

70% of potential online purchases are abandoned. Win customers back by following our guide to creating automated abandoned cart emails flows.

Profile photo of author Alexandra McPeak
Email marketing
12 Sept 2023
Always be A/B testing your emails

Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.

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Maddy Osman
18min read
Email marketing
5 Sept 2023
How to design emails and build templates

Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.

Profile photo of author Maddy Osman
Maddy Osman
27min read
Email marketing
4 Jul 2023
Identify the best time to send emails

The ideal time to send emails will vary by individual recipient—so don’t guess at the best time to hit “Schedule”. Learn how Smart Send optimises for each recipient to maximise your email open rate.

Profile photo of author Nader Fotouhi
Nader Fotouhi
6min read