While product reviews themselves are critical for building trust and driving sales, so are your responses to them. 89% of consumers read businesses’ responses to reviews. And, replying to reviews quickly is equally important – it can help reduce customer churn by 15%. Plus, businesses that respond to customer reviews are viewed as 1.7x more […]

In today’s digital world, businesses have access to more customer data than ever before. From demographic data to historical purchase history, the possibilities are endless. But with all this information at your fingertips, you must use it wisely to create an intentional marketing strategy that resonates with your customers. That’s where segmentation comes in – […]

There’s no denying that AI is playing a major role in transforming the online shopping experience. AI has enabled ecommerce businesses to deliver a more seamless, personalized, and efficient shopping experience while unlocking valuable insights. For product reviews in particular, there is a huge opportunity for companies to harness AI to make smarter decisions and […]

The dramatic rise of mobile app usage has made push notifications one of the best ways to ensure consumers keep spending with you. But while mobile app users are often some of your most dedicated customers, it can be difficult to engage and retain them. Sending relevant, personalized notifications is crucial to keep your app […]

If you run an international business where English isn’t the primary language, it’s critical to ensure that all of your customers have a frictionless experience. In fact, 76% of consumers prefer purchasing products with information in their own language. And, 40% of consumers will not buy from an ecommerce site that isn’t in their native […]

Keeping your customers engaged is critical to ensure your app’s profitability, sustainability, and long-term success. But push notifications can be difficult to get right – you are ultimately competing with many other apps for attention.  Sending relevant, personalized notifications is crucial to cut through the noise and drive real value for your app users to […]

Reviews continue to be an integral part of the online shopping experience. 95% of consumers read online reviews before making a purchase. Additionally, over half of shoppers consider product reviews to be the most crucial part of the online shopping experience. But, it can be surprisingly hard for brands to collect reviews while providing a […]

SMS marketing should be part of your larger marketing funnel. Here are 10 SMS integrations that make it possible.

Engaging and retaining users is key to ensure your app’s profitability, sustainability, and long-term success. But push notifications can be difficult to get right – you are ultimately competing with many other apps for attention. And similar to other channels, it’s important to pay close attention to opt-in and opt-out rates. Once someone opts out, […]