Built-in benchmarks with unmatched clarity and relevance
See your strengths, reveal key opportunities, and focus your efforts on what’s most likely to drive revenue.
Finally, performance benchmarks that show you what matters
Specific to industry, size & more
Klaviyo benchmarks are automatically tailored to reflect your industry and your unique position within it.
Clear, actionable indicators
Color-coded grades provide at-a-glance context for what’s excelling and lagging.
Always up to date
Benchmark data refreshes monthly, so performance is always based on the latest industry and peer data.
Compare against businesses that actually look and work like yours
Not all businesses are created equal, even within the same industry. Klaviyo’s peer group benchmarks give you the most relevant insights by comparing your performance against businesses of similar size, scope, and market position.
Klaviyo’s AI-driven peer groups leverage anonymous data from 100 companies that share your unique business dynamics. Confidently track and optimize your marketing performance knowing the numbers are precisely tailored to your context.
Comprehensive metrics, across your business, across channels
Business performance: average cart size, order count, and order values; percent of orders returned
Email campaign performance: open, click, click through, placed order, bounce, spam, and unsubscribes rates; revenue per recipient
SMS campaign performance: click, placed order, and unsubscribe rates; revenue per recipient
Related marketing resources
2025 email/SMS benchmarks
Broken down by vertical, complete with tips and tricks for how to improve your performance.
AI trends report
Discover key insights informed by 500 ecommerce marketers on how AI is transforming their strategies.
Speed and scalability with AI
Save time and get the most out of customer data—without getting kicked out of the driver’s seat.