Benchmarks

Built-in benchmarks with unmatched clarity and relevance

See your strengths, reveal key opportunities, and focus your efforts on what’s most likely to drive revenue.

Klaviyo benchmarks dashboard showing top and bottom performing marketing metrics

Finally, performance benchmarks that show you what matters

Specific to industry, size & more

Klaviyo benchmarks are automatically tailored to reflect your industry and your unique position within it.

Clear, actionable indicators

Color-coded grades provide at-a-glance context for what’s excelling and lagging.

Always up to date

Benchmark data refreshes monthly, so performance is always based on the latest industry and peer data.

Compare against businesses that actually look and work like yours

Not all businesses are created equal, even within the same industry. Klaviyo’s peer group benchmarks give you the most relevant insights by comparing your performance against businesses of similar size, scope, and market position.

Klaviyo’s AI-driven peer groups leverage anonymous data from 100 companies that share your unique business dynamics. Confidently track and optimize your marketing performance knowing the numbers are precisely tailored to your context.

Comprehensive metrics, across your business, across channels

Business performance: average cart size, order count, and order values; percent of orders returned

Email campaign performance: open, click, click through, placed order, bounce, spam, and unsubscribes rates; revenue per recipient

SMS campaign performance: click, placed order, and unsubscribe rates; revenue per recipient

Business benchmarks like average cart size and order count, plus a chart showing how average order value compares to peer group and industry.

Klaviyo benchmarks protects you from issues flying under the radar

We only realized [our unsubscribe rate] was an issue because of the benchmarks Klaviyo gives us, which we can use to create a roadmap for improvements.”

Ivan Monells, co-founder, Brava Fabrics

Read Brava Fabrics’ story