Reveal your best moves with performance and customer analytics
Tap into bigger opportunities with streamlined marketing and customer insights that keep you in the know.
Spend less time reporting and more time driving growth
Stay on top of performance
Effortlessly track your impact and keep the pulse on your business with clear, reliable reporting.
Automate more meaningful moments
Build relationships at scale with personalised insights, product recommendations, and predictions.
Understand the full customer experience
Uncover trends and hone your strategy by connecting the dots between every interaction.
Think two steps ahead
Map out your next moves with personalised benchmarks, testing, and recommendations.
Keep powerful customer insights in sight
Track your performance and easily share results with intuitive reporting at your fingertips.
- Answer key questions at a glance with pre-built dashboards.
- Take a deeper dive into campaigns, flows, product performance, and more with custom reports.
- Get clarity on your impact with flexible attribution.
Automate pitch-perfect experiences at scale
Send the right message every time with deep personalisation, purchase insights, and predictive analytics.
- Identify your best customers and biggest churn risks with customised recency, frequency, and monetary value (RFM) analysis.
- Personalise product recommendations and cross-sell at the perfect time with actionable insights.
- Forecast what’s next with help from predictive analytics and Klaviyo AI.
Data-driven brands count on Klaviyo analytics
Beekman 1802 grows BFCM email revenue 74% YoY with Klaviyo
Weee! launches flows 2x faster after switching to Klaviyo
2xist sees 56.1x platform ROI in first quarter with Klaviyo CDP
Create the smoothest customer journey for every shopper
Measure and manage the full customer experience across every interaction: marketing, customer service, and beyond.
- Discover what’s driving purchase behaviour with advanced tools like funnel and cohort analysis.
- Track every shopper’s on-site behaviour, conversions, and Customer Hub checkouts, all in one place.
- Keep your customers happy—and coming back—with guidance from Review Sentiment AI.
Turn insights into action
Peer insights, testing, and tailored recommendations help you continuously hone your strategy for the biggest payoff.
- Uncover opportunities with personalised benchmarks that show how your metrics stack up against peer brands.
- Fine-tune tactics through iteration, AI-driven A/B testing, and global holdout groups.
- Get personalised recommendations on best practices for marketing, deliverability, and targeting.
go even further
Upgrade to our advanced Marketing Analytics features
Every Klaviyo Marketing plan includes powerful analytics tools from day one. But if you’re ready to get the most from your data, then it’s time to check out all the ways you can grow with advanced customer and product insights.
Additional analytics and reporting resources
How to analyse performance
Jumpstart your reporting strategy in under an hour by taking this on-demand course.
All about advanced attribution
Find out how Klaviyo’s flexible attribution model simplifies reporting on real impact.
Take a deep dive into analytics
Explore detailed articles that cover all the ins and outs of Klaviyo analytics and reporting.
Explore the rest of our B2C CRM solutions
Analytics FAQs
Whether you’re using Klaviyo Email, SMS, Mobile Push, or Reviews, Klaviyo Marketing offers best-in-class reporting so you can measure marketing performance and growth. Easily track subscriber trends, marketing engagement, deliverability, and industry benchmarks through clear dashboards and customisable reports.